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Marketing Tips for Brokers – Is this too “spammy”?

You gotta evoke emotion to evoke connection.

CONTENT FEAR! It’s about CONNECTION people!

This is ALL you need to know:

  1. Think about WHAT YOU DO and recognise the MOMENTS THAT MATTER most to your clients?
  2. TIP: The Universal Top 3 things that matter MOST to MOST people: (1) Family/Home (2) Relationships (3) Health
  3. Identify 2-3 GREATEST moments that matter and ELEVATE these moments
  4. Do something SO MEMORABLE so that you rise above the ‘everyday’
  5. DELIGHT & SUPRISE
  6. INSIGHTS. What Insights can you leverage? If 4-7 is when most families are online, then make your 4-7 content match!
  7. What matters them THEM? That SHOULD matter to you!
  8. What can you do DIFFERENTLY to demonstrate PRIDE IN YOUR SERVICE? And maintain ‘memorability’ even they choose another Broker over you?
  9. How can you DEMONSTRATE “Give before you Get” Values and Ethics?
  10. The communication connection hierarchy:
  • 5-Star = Hand-written Note, postage stamp, “snail mail”
  • 4-Star = Phone Call. Not home? Leave a recorded message. Make it amazing!
  • 3-Star = T=Text Message. Make it amazing? Make them Smile!
  • 2-Star = Email
  • 1-Star = Why bother? I don’t have the time! Far too busy !!

SO NOW WHAT SHOULD I DO?

  • Read the Book recommended below
  • Brainstorm Ideas. No barriers…
  • Review your existing Processes?
  • Re-write a NEW Process Map
  • Build out the Resources you Need
  • START
  • Get an Accountability Buddy!

Special thanks to Milo-Arne Wilkinson, Behavioural Scientist & Curator of the Eleven Leadership Program who shared her Insights on “The Psychology of Defining Moments” at the 2020 MFAA National Convention https://www.mfaa.com.au/

She recommends reading the Book, “The Power of Moments: Why Certain Experienced Have Extraordinary Impact” by Dan & Chip Heath. $21.99 from Amazon https://www.amazon.com.au/Power-Moments-Certain-Experiences-Extraordinary/dp/0593079264/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= or FREE with your Audible Trial https://www.audible.com.au/ep/free-audiobook?ds_lpt_end=&gclid=CjwKCAjwnef6BRAgEiwAgv8mQVwzOW-qOlPhVTgTviJv_6XmoSaeiBH32KceCPVDTgxeYuwoA2YNihoCTl0QAvD_BwE&ds_lpt_param0=audible&ds_rl=1252226&source_code=M2MORWS100917003V&ds_lpt_start=&gclsrc=aw.ds&ipRedirectOverride=true

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