According to Digital Marketing Pioneer, Wall Street Journal Best Seller and Linked In Influencer, Ann Handly; “When we create something, we think: ‘Will our Customers thank us for this?’” We do a lot of work with our Mortgage Broking clients in really trying to nail this with their CONTENT STRATEGY using our simple 4-step Framework:… Continue reading Marketing Tips for Brokers – About Your Content!!
One of the most common questions I get asked is, “which is the best social media channel for my business?” That will largely depend on your Target Market. What matters to them? What keeps them up at night? Where do they go to find information? For example, a 29-year old, single, First Home Buyer is… Continue reading Marketing Tips for Brokers – Which is The Best Social Media Channel?
The Mortgage & Finance Broking Industry Awards Calendar begins in January of each year with the peculiarly “non-finance based”, Real Estate Business Awards, with the single-only category of “Mortgage Broker of the Year” https://www.realestatebusiness.com.au/reb-awards/ It is actually not until February that the first of the Official Industry Award kicks off with the hugely popular, State-Based,… Continue reading Marketing Tips for Brokers – 7 Reasons to Enter Industry Awards
In the words of Marc Benioff, Founder, Chairman and CEO of Salesforce; Acquiring the right talent is the most important key to growth. Hiring was – and still is – the most important thing that we do.” The same can be said for every one of our mortgage broking clients who face these recruitment challenges… Continue reading Management Tips for Brokers – 5 Recruitment Challenges of 2021
58% of consumers report that the star-rating of a business is THE MOST IMPORTANT factor in their decision-making process! They should matter to YOU!! WHY? Reviews Build Consumer Trust. 5-Star reviews signal to consumers that you offer a qualify service. Indeed, consumers tend to totally overlook any business with a less than 4-star rating. Reviews… Continue reading Marketing Tips for Brokers – HOW TO get More 5-Star Reviews.
YES, Broker software is amazing BUT, let’s be honest, most tracking ONLY starts when that Lead becomes a genuine Opportunity. So how can you truly know: Which of your marketing strategies is working best? Who, of all your referrers, are the most active? How many leads you need to settle $36 million (or $100 million)… Continue reading Sales Tips for Brokers – Tracking your Leads & Conversions.
CONTENT FEAR! It’s about CONNECTION people! This is ALL you need to know: Think about WHAT YOU DO and recognise the MOMENTS THAT MATTER most to your clients? TIP: The Universal Top 3 things that matter MOST to MOST people: (1) Family/Home (2) Relationships (3) Health Identify 2-3 GREATEST moments that matter and ELEVATE these… Continue reading Marketing Tips for Brokers – Is this too “spammy”?
HOW TO WRITE BLOGS THAT GRAB PEOPLE’S ATTENTION! You know you need to blog if you want to stand out from your rivals. But how do you write blogs that potential clients and referral partners actually want to read? The answer is by doing these two things: Making your content relevant and helpful Putting your… Continue reading Marketing Tips for Brokers – BLOGS
WHAT DRIVES BORROWER LOYALTY POST SETTLEMENT? What do you need to STOP doing? What do you need to START doing? Last year, ActivePipe Australia released it’s white paper on what drives borrower loyalty. They interviewed a mix of Broker and Direct to Bank Home Loan Customers. These were my KEY INSIGHTS. POST-SETTLEMENT CONTACT 15% of… Continue reading Marketing Tips for Brokers – Post Settlement
NOTHING builds trust and engenders positive vibes quite like sharing great value stuff with others for FREE. It can be a KILLER STRATEGY for those who subscribe to permission based marketing and have the systems in place to capture, filter and build a following of like-minded people who share similar hopes and dreams. In response,… Continue reading Marketing Tips for Brokers – Sharing Killer FREE STUFF on Linked IN.